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Stantec pitches digital signs to light up Western Canada’s tallest tower

The city’s tallest tower will project corporate advertising from 69 storeys up if a rezoning proposal to allow digital signs on the building’s exterior is approved.

A pitch to light up the outside of the new Stantec Tower has been submitted to the city, and the public is invited to discuss the plan at a drop-in session that will be held in the tower’s lobby from 5 p.m. to 7 p.m. on Thursday. The amendment the company wants would change the overall lighting scheme of the Ice District, Stantec says.

According to the project proposal, the lighting design could also be used to celebrate community events like Pride or Canada Day, or be lit up in Oilers’ colours.

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